Think aesthetics clinic software is too pricey, too fiddly, or not for your patients?

Here are the 10 objections practitioners give, and why none of them hold up.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

in aesthetics, patients can't judge your injecting technique before they book. They can only judge your content. Your photos and videos are the thing they weigh up at 10pm on their phone, deciding whether they trust you with a needle near their face.

So your content isn't "nice to have". It's the shop window for a business where trust is the entire product. The good news is you don't need a studio, a photographer or a fancy camera. You need a phone, a bit of consistency, and a system.

“There’s too much competition”

“The market is saturated”

“I can’t compete with non-med pricing”

Are you even an aesthetic practitioner if you’ve never thought these things?!?

Read on to find out how to assess your competition and manage that monkey on your shoulder!

You've finished your foundation training. The certificate is on the wall, the insurance is in place, and there's a small fortune sitting in your fridge in the form of tox and filler. And now? Now you're staring down the bit nobody really trained you for: running a business.

We're now offering new-to-aesthetics practitioners 6 months of GlowdayPRO completely free. Every feature. No stripped-back trial tier. No card required at sign-up.

Here's how to make the most of it.

Storing patient data on your personal phone? Here's what UK GDPR, the ICO and special category data rules actually require of your aesthetics clinic, and the real risks.

Last month I shared a survey with you, asking you to ‘help us build the best’.

Last week, the Glowday development team grew, and this month, it will grow some more.

What that means for you, is that we’re actively building the improvements you told us you wanted - starting with the practical, daily fixes you’ve been asking for.

Here’s what’s coming…

After Foundation Training, What Next? Your First 10 Steps to a Real Aesthetics Business

You've done it. The foundation Botox and filler course is finished, the certificate's framed, and you're buzzing. You can inject. You're ready.

And then comes the quiet bit. The course taught you how to treat. Nobody taught you how to get anybody to treat. So you're sitting at your kitchen table wondering what on earth you actually do now.

You wrote "£10k months" on a Post-it in January. You meant it. For two weeks you posted daily, chased rebookings, blocked out admin time.

Then a busy clinic week swallowed it whole. The Post-it's still on the fridge. The diary still has gaps. And somewhere in your head, a quiet voice is telling you that you're just "not a business person."

You are. You're just relying on motivation instead of machinery.

Glowday founder Hannah shares the news behind GlowTech Software Limited acquiring Glowday — and what it means for practitioners using GlowdayPRO.

Why your clinic photography and branding aren't vanity — they're how aesthetic practitioners justify premium pricing, build trust and win bookings. A practical guide.

If you’re considering a move over to Glowday, or maybe you’re new to aesthetics and looking for software to help set your business up properly from the start, here’s a quick run through of how Glowday works for aesthetic practitioners.

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

You’ve moved from the NHS into aesthetics. In your NHS job, there’s a stead stream of patients. They seem to spontaneously arrive out of nowhere. It’s organic. Automatic.

In the NHS, demand is built in. Patients are allocated, referred, or simply turn up.

In private aesthetics, you are responsible for demand — and that changes everything.

There’s one uncomfortable truth that hits sooner or later…“Patients don’t just arrive, they are acquired”

Getting to grips with how much you should spend, in time, effort and money, is essential to build a business that can grow.

Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!

As Black Friday approaches each year, aesthetic practitioners often find themselves asking the same question:

“Should I do Black Friday deals?”

The topic sparks lively debate across the industry.

Are Black Friday offers inappropriate—or can they be an effective part of a well-managed sales and marketing strategy?

Read on to explore some practical, ethical, and regulatory considerations to help you decide whether Black Friday deals are right for you and your clinic.