GlowdayPRO Blog
Aesthetics news, views, tips, advice and guides. From regulation to reviews we’ll rant, write and revel in it. Come and take a look at some of our articles!
Latest Articles
Social Media Marketing For Aesthetic Practitioners
There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!
A month’s worth of social posts, for you to edit, re-brand and post.
Boost Your Aesthetics Business with Professional Photography
Great, professional photography get 7x more views, 25% more bookings and generate 40% more revenue than those with poor, shoddy photography.
If you’ve not invested in amazing photos for your business, you’re missing out.
How Do I Get More Aesthetic Clients?
Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”
They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.
Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.
So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.
How to Get More Bookings…Make It Easy For People To Book You!
It makes sense to pop you booking link in as many places as possible to make it obvious, simple and as easy as possible for your patients. “DM to book” “Email to book” “Call to book” require your patients to do work.
Here are 6 places you should pop your booking link.
Is Your Brand Boring & Bland?
The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.
10 Quick Content Ideas For Aesthetics Clinics
Struggling to know what to post on social media? Not sure what content to create. Here’s 10 quick ideas that will fill up your blogs, socials and newsletters in no time.
Collecting Reviews is Easy with GlowdayPRO
Reviews make you feel good - everyone likes a pat on the back and the personal fulfilment they give. But for aesthetic practitioners, patients’ reviews hold lots more power and potential. Learn why.
Thinking about bringing a new treatment into clinic?
At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.
But how do you know when it’s the right time to invest in a new treatment to offer?
How do you figure out which is the best one to add?
And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?
How Much Will I Earn Doing Botox?
What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?
Check out this handy calculator to work out your treatment margins.
How Much Does It Cost To Run An Aesthetics Clinic?
The costs of running a clinic aren’t to be underestimated.
Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.
Check out this handy calculator to work out how much it costs to run an aesthetics clinic.
Email Marketing - A Quick Guide for Aesthetic Practitioners
Email marketing is a no-brainer for aesthetic practitioners. In the time it takes for you to faff about creating a reel, you could have crafted and sent an email to re-engage, build trust, share an offer or educate. It’s no/low cost. All it requires is for you to know your patients and be able to type…which, I hope, you do!
Clinic Quiet? 20 Things To Do
“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”
I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…
Three Characteristics of Successful Practitioners & Ten Things They Do
Whilst it can sometimes seem that starting and growing an aesthetics business is IMPOSSIBLE…the fact it’s been done before indicates that it is entirely possible!! From my experience over the last 5 years, here are three characteristics of successful practitioners and ten things they do.
GlowdayPRO 2023 Review
A roundup of 2023 for GlowdayPRO practitioners and a summary of the outlook for 2024.
A Complete Guide to SEO for Aesthetic Clinics
You quickly realise, when you set up your own aesthetics business, that you need to become not only an expert injector, but an expert marketer, designer, bookkeeper, admin and sales person!
One of the things you should quickly acquainted with is websites, Google, blogs and SEO.
This guide covers the basics every practitioner needs to know about SEO.
Protecting Patient Data: Why Private Aesthetic Practitioners Must Prioritise Data Security
Pen and paper, Excel and email and software that hasn’t been purpose built to house patients most sensitive, personal information are being used by independent aesthetic practitioners across the UK. Patient data is at risk, and often, practitioners have no clue.
Yet, legally, accountable practitioners are required to take appropriate measures to keep their patient data safe.
The Role of Reviews in Building Trust & Boosting Bookings
Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.
Marketing Your Aesthetics Business with Social Proof
Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.
Social proof, in the form of reviews and before and after photos makes is easier…here’s how…
A Seamless, Stress-free Patient Journey
How do you support existing and potential aesthetic patients, and remain top-of-mind, throughout their aesthetics journey without having to do all of this manually? AUTOMATIONS!
Read on for tips on how to figure out what to automate and how to create a phenomenal patient journey.
Thinking of Offering Instant Credit in Clinic?
Many aesthetic clinics are introducing Buy Now Pay Later financing options to their service offering to make treatments affordable for their patients. Here are 6 things to think about BEFORE you offer Klarna, Payl8r or GoCardless to your patients.