Glowday founder Hannah shares the news behind GlowTech Software Limited acquiring Glowday — and what it means for practitioners using GlowdayPRO.

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

You’ve moved from the NHS into aesthetics. In your NHS job, there’s a stead stream of patients. They seem to spontaneously arrive out of nowhere. It’s organic. Automatic.

In the NHS, demand is built in. Patients are allocated, referred, or simply turn up.

In private aesthetics, you are responsible for demand — and that changes everything.

There’s one uncomfortable truth that hits sooner or later…“Patients don’t just arrive, they are acquired”

Getting to grips with how much you should spend, in time, effort and money, is essential to build a business that can grow.

Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!

As Black Friday approaches each year, aesthetic practitioners often find themselves asking the same question:

“Should I do Black Friday deals?”

The topic sparks lively debate across the industry.

Are Black Friday offers inappropriate—or can they be an effective part of a well-managed sales and marketing strategy?

Read on to explore some practical, ethical, and regulatory considerations to help you decide whether Black Friday deals are right for you and your clinic.

A recent decision from the Upper Tribunal — Illuminate Skin Clinics Ltd v HMRC [2025] UKUT 00341 (TCC) — has brought VAT in aesthetics into focus. 

The ruling doesn’t change the law but sharpens how it’s applied, and it’s a timely reminder that even medically delivered treatments aren’t automatically VAT-exempt.

Here’s what every clinic owner and practitioner needs to know.

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

You’re a couple of years into running your own aesthetics business, and you’re not sure what to do next.

Here’s a summary of a few different routes practitioners typically take when they grow their businesses.

Are you adequately protecting you and your patients by ensuring you go through an informed consent before a treatment? It’s more than a signature.

Pen and paper, Excel and email and software that hasn’t been purpose built to house patients most sensitive, personal information are being used by independent aesthetic practitioners across the UK. Patient data is at risk, and often, practitioners have no clue.

Yet, legally, accountable practitioners are required to take appropriate measures to keep their patient data safe.

In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

It’s frustrating, isn’t it?

You’ve done the aesthetics training, bought the products, sorted your sharps disposal, paid for your insurance and you’re posting on socials regularly…but you’re just not getting the bookings…what’s going on? And more importantly, what can you do about it?

Well, you could have a marketing problem. Or a channel problem. Or a positioning problem. Or a location problem. Or a branding problem. But how do you know which? Here’s how…

Struggling to know what to post on social media? Not sure what content to create. Here’s 10 quick ideas that will fill up your blogs, socials and newsletters in no time.

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.