Storing patient data on your personal phone? Here's what UK GDPR, the ICO and special category data rules actually require of your aesthetics clinic, and the real risks.

Last month I shared a survey with you, asking you to ‘help us build the best’.

Last week, the Glowday development team grew, and this month, it will grow some more.

What that means for you, is that we’re actively building the improvements you told us you wanted - starting with the practical, daily fixes you’ve been asking for.

Here’s what’s coming…

After Foundation Training, What Next? Your First 10 Steps to a Real Aesthetics Business

You've done it. The foundation Botox and filler course is finished, the certificate's framed, and you're buzzing. You can inject. You're ready.

And then comes the quiet bit. The course taught you how to treat. Nobody taught you how to get anybody to treat. So you're sitting at your kitchen table wondering what on earth you actually do now.

You wrote "£10k months" on a Post-it in January. You meant it. For two weeks you posted daily, chased rebookings, blocked out admin time.

Then a busy clinic week swallowed it whole. The Post-it's still on the fridge. The diary still has gaps. And somewhere in your head, a quiet voice is telling you that you're just "not a business person."

You are. You're just relying on motivation instead of machinery.

Glowday founder Hannah shares the news behind GlowTech Software Limited acquiring Glowday — and what it means for practitioners using GlowdayPRO.

Why your clinic photography and branding aren't vanity — they're how aesthetic practitioners justify premium pricing, build trust and win bookings. A practical guide.

If you’re considering a move over to Glowday, or maybe you’re new to aesthetics and looking for software to help set your business up properly from the start, here’s a quick run through of how Glowday works for aesthetic practitioners.

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

You’ve moved from the NHS into aesthetics. In your NHS job, there’s a stead stream of patients. They seem to spontaneously arrive out of nowhere. It’s organic. Automatic.

In the NHS, demand is built in. Patients are allocated, referred, or simply turn up.

In private aesthetics, you are responsible for demand — and that changes everything.

There’s one uncomfortable truth that hits sooner or later…“Patients don’t just arrive, they are acquired”

Getting to grips with how much you should spend, in time, effort and money, is essential to build a business that can grow.

Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!

As Black Friday approaches each year, aesthetic practitioners often find themselves asking the same question:

“Should I do Black Friday deals?”

The topic sparks lively debate across the industry.

Are Black Friday offers inappropriate—or can they be an effective part of a well-managed sales and marketing strategy?

Read on to explore some practical, ethical, and regulatory considerations to help you decide whether Black Friday deals are right for you and your clinic.

A recent decision from the Upper Tribunal — Illuminate Skin Clinics Ltd v HMRC [2025] UKUT 00341 (TCC) — has brought VAT in aesthetics into focus. 

The ruling doesn’t change the law but sharpens how it’s applied, and it’s a timely reminder that even medically delivered treatments aren’t automatically VAT-exempt.

Here’s what every clinic owner and practitioner needs to know.

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

You’re a couple of years into running your own aesthetics business, and you’re not sure what to do next.

Here’s a summary of a few different routes practitioners typically take when they grow their businesses.