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A Guide to Starting & Growing Your Aesthetics Business.

This book will help curious aesthetic practitioners understand the realities of starting and running an aesthetics business, new aesthetic practitioners navigate uncharted entrepreneurial waters and experienced practitioners breathe new life into businesses that have plateaued.

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Over the last 6 years have spoken to thousands of aesthetic practitioners. My social media community is exclusively aesthetic practitioners. I’ve built Glowday and GlowdayPRO, so my business “sees” the booking data and pricing of hundreds of practitioners. We also see the booking and search behaviour of patients looking for practitioners, treatments and appointments.

As I’ve grown my business, I’ve watched hundreds of new practitioners go from just starting out to having sustainable and successful aesthetic businesses. I’ve learned a huge amount about the challenges faced when starting a medical aesthetics business. I’ve seen what’s helped and hindered practitioners and am perfectly placed to assist you in your journey from starting out treating friends and family, to reaching your first 100, loyal, returning patients.

In this guide, I provide real valuable guidance and tangible actions, to help you give your business firm foundations on which to grow.

This book is intended to help curious practitioners understand the realities of starting and running an aesthetics business, to help new aesthetic practitioners navigate uncharted entrepreneurial waters and experienced practitioners breathe new life into businesses that have plateaued.