Branding in aestheticsGood injector, invisible business.
The free ten-minute audit that shows you what to fix first, so you look established from day one.
Trained for years and judged in seconds.
83% of people decide whether a business is credible in under twenty seconds. At that point they haven't read your qualifications and they haven't seen your work. They've already decided whether you look like someone they'd trust with a needle near their eye.
This guide is about closing that gap.
What's inside
01 The ten-minute audit
Ten checks across search, Google, Glowday, your website, your social and your print. Score yourself out of ten and get a clear next step for wherever you land.
02 What a brand actually is
Your logo is about 5% of it. You’ll learn the six parts that do the work, and how to get them consistent.
03 The advertising rules, plainly
What you can and can't say under the CAP Code, why boosting a post kills your before-and-afters, and the one part of advertising nobody can restrict.
04 Before-and-afters that get you the credit
Four rules for shooting and posting, so when your best work gets screenshotted and reposted, it still points back to you.
05 The five places your brand has to show up
Including the free one almost everyone neglects.
06 What one patient is really worth
Real Glowday data on five years of a single patient's spend, and what it means for the question of what design costs.
Who it's for
Independent injectors and clinic owners who are great at what they do and tired of being the best-kept secret in their area.

