GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Hannah Russell Hannah Russell

The Role of Reviews in Building Trust & Boosting Bookings 

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

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Hannah Russell Hannah Russell

A Seamless, Stress-free Patient Journey

How do you support existing and potential aesthetic patients, and remain top-of-mind, throughout their aesthetics journey without having to do all of this manually? AUTOMATIONS!

Read on for tips on how to figure out what to automate and how to create a phenomenal patient journey.

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Hannah Russell Hannah Russell

What should I put in my Story Highlights?

One of the places many people check out practitioners in on Instagram.

It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.

Here’s a quick guide to what you should put in your highlights.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Level Up Your Post-Treatment Emails

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

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Hannah Russell Hannah Russell

How do I set up a Referral Programme?

Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.

A successful referral programme can amplify the voices of your advocates.

Read on for 5 things to consider when you’re creating a referral programme for your business.

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Hannah Russell Hannah Russell

How Much? A Guide to Pricing Your Aesthetic Services

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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Hannah Russell Hannah Russell

Buddy Up to Boost your Bookings

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.

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Hannah Russell Hannah Russell

Is Premium Pricing right for your aesthetics business?

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

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Hannah Russell Hannah Russell

Disappointed Patients & How To Avoid Them

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

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Hannah Russell Hannah Russell

Understanding Customer Lifetime Value: How to Calculate and Boost Your Revenue?

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

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Hannah Russell Hannah Russell

Setting Boundaries as an Aesthetic Practitioner

Knowing your boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you.

This article is for you if you have a general reluctance, inability and awkwardness regarding setting business boundaries.

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Hannah Russell Hannah Russell

How does GlowdayPRO work?

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

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Hannah Russell Hannah Russell

The Glowday Practitioner Playbook

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

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Hannah Russell Hannah Russell

Trending Treatments

Google Trends is a great way to figure out whether there is general interest in particular treatments and whether that interest is growing or stagnating.

Here are a few snapshots from Google Trends which show the underlying interest in certain aesthetic treatments.

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Hannah Russell Hannah Russell

How much should I charge?

Setting your prices is HARD. Knowing when to increase your prices is HARD.

Read on to figure out how to price your services? And when to put your prices up…plus a handy calculator to help you!

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