One of the places many people check out practitioners in on Instagram.

It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.

Here’s a quick guide to what you should put in your highlights.

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

Deciding where to set up your aesthetics business is a BIG decision…but have you made sure you have ALL the information you need to make figure out the PERFECT PLACE for your aesthetics clinic?

Here are 8 things you need to consider when choosing the best location to launch your aesthetics business.

Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.

Read on to discover how to find, communicate and enforce your boundaries.

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

Many practitioners think branding = logo + colours, but it is so much more than that.
Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic. Read on for how to create your aesthetics business brand.

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

Here is a summary of the licensing proposals, the remit of the first open consultation and some of the frequently asked questions about the potential changes to aesthetics practice in England.

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.

A successful referral programme can amplify the voices of your advocates.

Read on for 5 things to consider when you’re creating a referral programme for your business.

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Knowing where to start with marketing when you launch your aesthetics business is a minefield!

Here are 10 FREE online courses to help you get up-to-speed with all things marketing, content and social media.

GlowdayPRO isn’t like other aesthetics software. It’s a single platform designed to help you run, market and grow your aesthetics business.

Read on to find out how GlowdayPRO is better and different.

Read the full notes from the recent tribunal which determined that the services provided by a cosmetic clinic were not VAT exempt.

The tribunal determined that the treatments carried out by the appellant were not medical treatments and should have been standard rated.

In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

You've done the aesthetics training course. You’ve set up. Got your clinic sorted. You’re posting to instagram and have told your friends and family

But nobody is booking you : (

Building an aesthetics business from scratch takes time, effort and patience. But there are a few reasons you may not be getting booked, which you’re able to do something about.

Search engines aren’t just listening to what you have to say about yourself – they’re listening to what other people have to say about you.

Reviews are a powerful form of customer content that has huge implications for SEO and boosting organic traffic.

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.