GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Level Up Your Post-Treatment Emails

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

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Hannah Russell Hannah Russell

How do I set up a Referral Programme?

Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.

A successful referral programme can amplify the voices of your advocates.

Read on for 5 things to consider when you’re creating a referral programme for your business.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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Hannah Russell Hannah Russell

Buddy Up to Boost your Bookings

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.

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Hannah Russell Hannah Russell

Is Premium Pricing right for your aesthetics business?

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

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Hannah Russell Hannah Russell

Aesthetics marketing made EASY with GlowdayPro

Marketing is one element of running an aesthetics business that practitioner often struggle with the most. But it needn’t be that way.

GlowdayPRO is the only aesthetics software that makes marketing your aesthetics business a breeze!

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Hannah Russell Hannah Russell

5 Reasons You’re Not Collecting Reviews

We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

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Hannah Russell Hannah Russell

Understanding Customer Lifetime Value: How to Calculate and Boost Your Revenue?

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

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Hannah Russell Hannah Russell

Setting Boundaries as an Aesthetic Practitioner

Knowing your boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you.

This article is for you if you have a general reluctance, inability and awkwardness regarding setting business boundaries.

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Hannah Russell Hannah Russell

Treatment Plans - Better for Business, Better for Patients

By embracing the concept of treatment plans, courses of treatments and combination treatments rather than standalone treatments you can articulate and document the recommended treatments, cadence and cost across a period of time, rather than simply delivering a single treatment.

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Hannah Russell Hannah Russell

The Glowday Practitioner Playbook

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

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Hannah Russell Hannah Russell

How much should I charge?

Setting your prices is HARD. Knowing when to increase your prices is HARD.

Read on to figure out how to price your services? And when to put your prices up…plus a handy calculator to help you!

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Guest User Guest User

Beware Of The Botox Bandits!

Are you at risk of being stung by an ever-growing group of aesthetic treatments scammers? Find out how to protect yourself and your business.

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Guest User Guest User

Am I Your Dream Patient?

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

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