We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

Online skincare consultations give your patients access to expert advice, convenience and efficacious products that they can't pick up on the high street, order off Amazon or get in their weekly shop...all from the comfort of their home.

Here’s how you can conduct Online Skincare Consultations easily, with GlowdayPRO.

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

Being able to show your patients how they can book in with you, carousels of your before and afters, a backdrop for green screen reels, how to leave you a review - essentially any time you want to show your audience something on your iPhone - can be done easily using just your phone and Canva.

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

Knowing your boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you.

This article is for you if you have a general reluctance, inability and awkwardness regarding setting business boundaries.

As those who use GlowdayPRO know, we are always keen to improve the product for both practitioners and their patients, so here’s a round up of some of the lovely features Andy and his team have released this month…so far!

Whether you work a 6 week shift pattern, work a couple of days in one location and a few days in another each week, or work 3 days a week from your home clinic and pop to a salon the 3rd Thursday of each month…you can now work your way using GlowdayPRO.

By embracing the concept of treatment plans, courses of treatments and combination treatments rather than standalone treatments you can articulate and document the recommended treatments, cadence and cost across a period of time, rather than simply delivering a single treatment.

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

Google Trends is a great way to figure out whether there is general interest in particular treatments and whether that interest is growing or stagnating.

Here are a few snapshots from Google Trends which show the underlying interest in certain aesthetic treatments.

Introducing the GlowdayPRO refer a friend scheme!

GlowdayPRO secure affordable aesthetics software allows you to run your business from a single, secure platform. We’re continually building new features and tweaking the platform to make it better for you and your patients.

Here are 5 new features that help you save time, reduce your admin load and help your business grow.

👀 Want an amazing, timesaving hack for iPhone/iPad/AppleMac users? 👀

Setting your prices is HARD. Knowing when to increase your prices is HARD.

Read on to figure out how to price your services? And when to put your prices up…plus a handy calculator to help you!

Any task that you have done half a dozen times, and need to do half a dozen more probably needs automating!

Automating repetitive tasks saves you time, improves efficiency, increases your margins and allows you to actually focus on your business.

Deposits and charging for consultations. Coming from the NHS, many practitioners feel awkward with conversations about money, particularly conversations around deposits and charging for consultations.

Read more on the pros and cons of deposits.

As electronic patient records become the norm, it’s important for you to understand your responsibility in ensuring the software you use has the necessary technical and organisational systems in place.

Do you know how your patient data is stored? And the security measures they have in place?

Flaky patients are a PITA.

Late cancels and no-shows eat into your profits, hammer your productivity and impact your positivity.

Read on for 3 ways to protect yourself from no-shows and late cancellations.