With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

Reviews make you feel good - everyone likes a pat on the back and the personal fulfilment they give. But for aesthetic practitioners, patients’ reviews hold lots more power and potential. Learn why.

Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

Fake reviews are set to be made illegal, so how can you collect reviews and feel confident you have the proof they’re real?