Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

• But how do you know when it’s the right time to invest in a new treatment to offer?

• How do you figure out which is the best one to add?

• And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

As those who use GlowdayPRO know, we are always keen to improve the product for both practitioners and their patients, so here’s a round up of some of the lovely features Andy and his team have released this month…so far!

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

GlowdayPRO secure affordable aesthetics software allows you to run your business from a single, secure platform. We’re continually building new features and tweaking the platform to make it better for you and your patients.

Here are 5 new features that help you save time, reduce your admin load and help your business grow.

Deposits and charging for consultations. Coming from the NHS, many practitioners feel awkward with conversations about money, particularly conversations around deposits and charging for consultations.

Read more on the pros and cons of deposits.