A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.

Here’s a step-by-step guide to setting up your Google Business Profile.

Great, professional photography get 7x more views, 25% more bookings and generate 40% more revenue than those with poor, shoddy photography.

If you’ve not invested in amazing photos for your business, you’re missing out.

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

• But how do you know when it’s the right time to invest in a new treatment to offer?

• How do you figure out which is the best one to add?

• And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

Deciding where to set up your aesthetics business is a BIG decision…but have you made sure you have ALL the information you need to make figure out the PERFECT PLACE for your aesthetics clinic?

Here are 8 things you need to consider when choosing the best location to launch your aesthetics business.

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Knowing where to start with marketing when you launch your aesthetics business is a minefield!

Here are 10 FREE online courses to help you get up-to-speed with all things marketing, content and social media.

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

Whether you work a 6 week shift pattern, work a couple of days in one location and a few days in another each week, or work 3 days a week from your home clinic and pop to a salon the 3rd Thursday of each month…you can now work your way using GlowdayPRO.

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.