How to Get More Bookings…Make It Easy For People To Book You!
67% of people prefer booking online.
40% of booking are made out-of hours…often on Sundays.
60% of people are more likely to choose a provider who offers the ability to book, reschedule and cancel online.
So it makes sense to pop you booking link in as many places as possible to make it obvious, simple and as easy as possible for your patients. Don’t make them jump through hoops just to get an appointment with you.
“DM to book” “Email to book” “Call to book” require your patients to do the work.
Wherever you patients might see, read, happen upon your business online and in real life…make sure you’ve popped your booking link there.
Here are 6 places to pop your booking link to maximise bookings.
SOCIAL MEDIA BIOS
Even if a patient finds you on online or has been recommended you by a friend, they will likely check out your social profiles.
By adding your booking link to your social media bios you’re making it easier for your patients to check out your treatments, prices and availability and book without needing to figure out HOW to book you.
YOUR GOOGLE BUSINESS PROFILE
Adding your booking link to your Google Business Profile makes it straightforward for patients to book you without making them phone/dm/email you.
They can book you directly through a Google search or Google maps.
AUTORESPONSE MESSAGES
Setting up auto-response messages on social media, WhatsApp and, if you use Apple devices, on those too - here’s how - is a HUGE time saver. Add in your booking link, so your patients are able to book in when they are most motivated, with the added bonus of cutting down on admin.
Your auto-response message should contain links to help your patients self-serve. Like this:
WEBSITE ‘BOOK NOW’ BUTTON
Your website should have a prominent, obvious BOOK NOW button. A few of them, actually. Not a GET IN TOUCH or SEND US A MESSAGE or LEAVE US YOUR DETAILS…a big, buttony, clickable BOOK NOW button.
One should be at the top of your homepage with a generous peppering of BOOK NOW buttons throughout your website.
Don’t make your patients have to figure out how to book you.
Make it glaringly obvious!
PRINTED MATERIALS
Leaflets, priceless, business cards, posters, flyers, adverts, loyalty cards - don’t forget to add your booking link and a QR code to all printed marketing materials.
Often, these get stuck on fridges, folded in diaries or popped in wallets. When that patient is ready to book, you want to be the practitioner they are able to book easily.
You can also add a QR code to your printed materials too.
EMAIL SIGNATURE
Many practitioners forget this. Many don’t have an email signature at all!
Create a branded email signature with your contact details, your website address AND a booking link/button.
This is great for returning customers and for those you may have send a consultation summary too. Again, make it as easy as possible for them to book in.
With GlowdayPRO you get your own, branded booking page with your clinic photos, biography, reviews, before and afters, treatment menu, pricing and availability. Everything patients need to have confidence when booking aesthetic treatments.
Book a demo to find out how GlowdayPRO can help your aesthetics business.